Sarah-Jayne, a mother of three and former style columnist for Local Women magazine, has always had an innate passion for fashion and style. With years of experience working in the fashion industry, she took a bold step in August 2020, launching Charlotte & Tess—a multi-brand online boutique named after her daughters—while on maternity leave from her career as a business studies teacher.

Her vision was clear: to curate a collection of high-end, effortlessly stylish pieces that make women feel confident, chic, and empowered. From timeless wardrobe staples to trend-led statement pieces, Charlotte & Tess quickly became a go-to destination for fashion-conscious women.

A New Chapter: Atelier by Charlotte & Tess

Building on the success of her boutique, Sarah-Jayne expanded her vision in November 2024, launching her own label: Atelier by Charlotte & Tess. The brand embodies her signature aesthetic—feminine, classic, and timeless designs that seamlessly fit into the modern woman's wardrobe.

Understanding the demands of a busy lifestyle, Sarah-Jayne has curated a collection that is effortless to wear, easy to style, and always elegant. Atelier by Charlotte & Tess is a fusion of simplicity and standout design, crafted from luxurious fabrics with a focus on quality, fit, and versatility. Each piece blends delicate femininity with structured power tailoring, ensuring women feel both sophisticated and empowered.

From beautifully tailored blazers to flowing dresses, each Atelier piece is designed to be a wardrobe investment, worn and loved for years to come.